Project Date: January 2020 Platform Web: Development My Role: UX Designer UI Designer Design Tools: XD, Illustrator, Pen & Paper Deliverables UX:Finding Interviews, Scenarios, User Journey, Site Map, User Flow, Persona, Usability Testing, Wireframes, Prototype Low & Hight Fidelity

Walmart has over 5,500 stores in the US with over 1.2 million U.S. store workers. Each store has a store manager who manages operations of his/her store. Store managers are usually on rounds and carry iPad Pro (10.5). Each store manager is responsible for ensuring their stores have a high CFF score compared to other Walmart stores in that area.

• Stakeholder interviews
• User Interviews
• Setting goals and objectives
• Persona
• Scenarios
• User journey
• Site map
• Creating wireframes
• usability testing
• Competitive Analysis
• Low-fidelity Prototypes
• High fidelity prototypes

Discovery Research

In order to understand what problem we are solving, I conducted 4 interviews with Managers store. Here are the findings to understand what the problem They are facing

Findings

User need is based on Key responsibilities of a store manager:

1. Managing store income - $ value generated by sales done in a store
2. Meet monthly store score goal
3. Review store performance compared to neighbouring stores
4. View customer feedback/reviews for store
5. View and manage store associate schedules
6. View and manage promotional events in store

Managing store income $ value generated by sales done in a store

Meet monthly store score goal

Review store perfomance compared to neighborhood stores

View customer feedback / reviews for store

View and manage store associate schedules

iPad device is the best

Synthesis

Having our research and information I synthesized information Creating persona in order to know the person who is going to use our product and next to the team we start to write the ideas we consider should have our development.

Persona

Persona are fictional characters, which was created based on research in order to represent the user. Persona help to understand User needs, experiences, behavior and goals.

Ideation: Converge

This step allows converge ideas, focus on the task at hand without distractions, interpret or analyze information at their own pace, generate creative ideas in a safe space, besides identify patterns, cover new perspectives, and increase the odds of solving the problem of finding objective truth.

Profile Profile and account in order to Receive message, Receive notifications

Store Reviews See google review summary, Feedback stores and reviews, See name and comments about my store

Dashboard Search stores, Manage store Log in, See a Dashboard, Details of my store, Administration of users, My Ranking and details respect to others around my neighborhood

Sales report Sales by Delivery, Neighborhood map, Sales in store, Sales pick-up, Report on all products sold by the day, Monthly Statistics, Compare by store against my store

Comparative filters Filter, Yearly, monthly and weekly comparison and monthly statistics

Events See the event in my store, Detail event, schedule, campaign, name of the promotion Add events

Schedule Employees schedule by day, week, and day, Be able to select position job, Be able to select the range schedule, Have details of employee, location, mobile, Admin employee

Design

Having synthesis I could start to translate our research on flows, screens, structure, visuals, and prototypes.

Site Map

I created a site map that helps to plan out our website. Contain all the pages and shows how the user access and include all the subpages.

Information Architecture

Information Architecture defines how content will be structured and presented to a user when they are interacting with our design.

User Flows

I created a user flows that takes them from their entry point through a set of steps to a successful outcome and final action.

After creating the information architecture, I built user flows to get a better understanding of how Store Managers will take to achieve their goals. Those are four key user flow: Sign Up/Login, Dashboard, Comparative Sales, Manage event store, Review Schedule & reviews store and comments.

Sketch

With a paper prototype, I could test early design ideas at extremely low cost. I fixed problems before to start the wireframe process. This is the first approach to the problem that allowed me to change and define the user interface architecture.

Wireframes

Wireframing as low-fidelity prototyping allowed rapid iterative in order to usability test and get insight early and get problems early.

Testing Findings

• In this first approach, users suggested being able to compare by periods of time against others and to be able to compare the sales of different store and the same store in comparison another year, month, or day
• Users want to be able to change to add events and manage them, also they need to have a picture in order to identify them
• Users do not have more than 8 cashiers, it is better to have two columns instead of 3 besides they would like to see photos from people
• Users want to have an account to see message and notification when they are inside of a store

Mockup High Fidelity

High fidelity prototype is an integral part of the design process, It allows us to turn a vision into something tangible in order to test our hypothesis with real users. Also allows experimenting and explore various approaches to an idea before selecting the one that is most valuable both from a business and user standpoint. The goal is to ensure that their product satisfies the user's needs. Prototyping allows us to explore and validate ideas before investing too many resources.